Efficient Online Ad Serving in a Display Advertising Meta-Exchange
Kevin Lang, Joaquin Delgado, Swaroop Jagadish, Amita Gajewar, Dongming Jiang, Michael Bindeberger-Ortega, Bhaskar Ghosh, Shirshanka Das, Arathi Seshan, Chavdar Botev, Sunil Nagaraj and Raymie Stata
Keywords: Display Advertising, Online Ad Serving, Graph Algorithm, Constrained Path Optimization, Ad Exchange.